Overview

We help clients maximize
revenues and profits

Founded in 2001, Abbey Road Associates is a boutique strategy consulting firm helping clients maximize their revenues and profits through strategic pricing and highly effective go-to-market strategies.

Our partners have all held C-level positions in industry and/or have many years of consulting experience, including senior positions at Booz, Allen & Hamilton, Inc. (now Booz & Co.).

Assignments span a wide range of problem sets and opportunities, including:

• New market penetration and positioning
• Monetization of online content and data
• New product pricing
• Market segmentation
• Product packaging and bundling
• Pricing structures, levels and tactics
• Price optimization
• Pricing tools, processes and implementation
• Channel strategies
• Life-cycle strategies – introductory, migration, retention strategies
• Global pricing strategies and implementation
• Strategies to counter price attacks
• Discounting reduction/improvement
• Financial impact modeling and dynamic tools

Our approach is strategic, analytical and practical. We combine qualitative research and advanced analytics to deliver highly evidenced solutions.

We are particularly skilled at developing a deep understanding of price/value drivers and market segmentation, which form the foundation of product packaging, price structures & levels, as well as go-to-market strategies.

Our clients have characterized our work as “very innovative,” reflecting our ability to combine rigorous data-driven analysis with creative out-of-the box thinking.