The beginning of 2016 has proven to be a challenging time for many businesses. Growth forecasts are being taken down across the board and the turmoil in the oil and stock markets point to a challenging business
“How much shall I charge?” is probably the most common question we get asked. After all, most people think that’s what pricing is all about. As pricing professionals we know better. Price levels are an outcome of
I live in New York City where owning a car is a very expensive proposition. Fortunately, for those of us who don’t leave the city for work every day, there are plenty alternatives for getting from point
With the summer travel season behind us, we thought it would be interesting to analyse the pricing strategy of Spirit Airlines. Here you have an airline that defies common sense: As Business Week* puts it, “the most
One of the toughest pricing decisions faced by companies is how to trade off the long-term benefits of customer seniority versus the short-term benefits of immediate higher marginal profit by auctioning inventory to the highest bidder. In
Even in the post-Steve Jobs era, Apple is thinking differently from its main competitors – in this case relating to pricing. While at first blush Apple’s rumored pricing for the new iPhone 6 seems to be going
We are getting a lot of questions lately about Freemium and whether it is a good idea for selling B2B digital content. Also, we find that often the term Freemium is being confused with Free Trial, i.e.
Last March Abbey Road Associates shared a point on view on the merits and drawbacks of surge pricing. We pointed out Uber’s poor communications about their surge pricing policy, and their failed attempt to recover from customer
