The Team
Bert Schefers
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As leader of the firm, Bert advises clients in various geographies and industries, including information services, technology, non-profits, consumer products, healthcare, financial services, education and retail. He is also responsible for business development and administration of the firm. Bert is co-author of various articles on strategic pricing and a frequent lecturer at the UConn School of Business MBA program. He is also an instructor at the Professional Pricing Society. Prior to joining Abbey Road, Bert held leadership positions in global healthcare and consumer marketing at leading corporations. He is the former Chief Marketing Officer for Boots Healthcare USA Inc., and before that, worked at Bayer Healthcare’s Diagnostics division, where he was VP of Global e-Business and VP of Global Marketing for the Diabetes Business Unit. Before Bayer, Bert spent many years at Johnson & Johnson, where he managed the North American oral care business and Johnson’s baby product line, as well as other personal care brands in Europe. Bert has an MBA from the Thunderbird School of Global Management and a Bachelor of Science degree in Business Administration from Regis University. |
Christine Durman
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Since joining in 2004, Christine has been leading assignments in the information services and technology verticals, with particular focus on customer decision processes and price segmentation, and their impact on price strategy. Many of her recent assignments have dealt with online migration, content packaging and the monetization of online content. Prior to joining Abbey Road Associates, Christine has held several senior-level positions in publishing and information services. Christine is the former SVP Strategy at Thomson Scientific/Healthcare and Reference, and SVP and General Manager at Lexis-Nexis. Prior to that, she held senior strategy and general management roles in a variety of service-oriented software and data companies. Christine is a UK-qualified lawyer and has a LLM degree in Law and Economics from the University of Bristol, UK. She also completed Advanced Executive training at the Institute of Directors, Pall Mall, London & Templeton College, Oxford. |
Rob Docters
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Rob leads the ethical pricing and customer strategy practice at Abbey Road. He has published articles on the topics of Greed and on Trust, and conducted studies on both topics for clients and as part of his academic work. Themes to this work include a surprising diversity in the nature of Trust, which require different strategies depending on the market and organizational goals. In parallel, he has published leading edge articles on the evolving forms of greed—necessary for senior management to lead their company’s line management in directions which build customer Trust. Rob has held C-suite positions at LexisNexis and Reed Exhibitions. He is a former Senior Partner at Ernst & Young, LLC, and has led BCG’s Pricing Practice in Southeast Asia, and Pricing Center in Singapore. He has also been Lecturer in Management at Yale University School of Management. He is a member of the New York Bar. |
Mark Damien
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Mark is Principal of Eureka Informatics and an expert in transforming complex data sets into sensible guidance, using technology and advanced analytics. His specialties are pricing analytics, predictive modeling, marketing mix models, promotion response, ROI analysis, test & control design, market structure and sizing models. Mark has supported Abbey Road for over 16 years. Mark is the former Director of Analytics for BrandBuzz and before that was a Consultant for Michael Allen Company. He holds an MA degree in Economics from UC Santa Barbara and a BA in Economics from Southern Connecticut State University. |
Martijn Gieskes
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Martijn has led quantitative analysis for numerous clients at Abbey Road. He was a key member on pricing projects for medical, legal, and internet service providers, and has experience working for clients in the U.S., Germany, Belgium, and the U.K. Martijn is experienced in quantitative analysis, statistical analysis, and assembled models of customer profitability under different price structures. Before Abbey Road, Martijn helped Universal Instruments Corporation’s finance department refine its accounting processes for foreign subsidiaries and maintain customer profiles within SAP business software. Before that, Martijn worked as an assistant in the marketing department of Arthur D. Little’s Boston office. Martijn holds a Bachelor of Arts degree in Economics, with distinction, from Kenyon College. He is fluent in Dutch and has a working knowledge of Chinese, French, and German. |