Are college costs reaching a breaking point? That’s the headline of a Businessweek article from this past summer, published just about the time when fall tuition payments were due. With two kids in college and a third
Recently I decided to shift a domain name that I’ve parked for years from one of the largest name registrars to a smaller one. The reason was a major price difference of $25/year – the larger one
Bundling is all around us. The cable companies do it, Walmart does it, Prudential Insurance does it, even your local hardware store does it. So why do they bundle? Why not sell the parts of the bundle
For a monthly fee of just $7.99 Netflix customers have access to a wide variety of TV shows, movies and other original content. More often than not, users share accounts between family members and friends due to
Bloomberg Business Week recently featured an article on the business of price matching by major retailers . The gist of the discussion was how difficult price matching can be in practice, if not in concept. Let’s explore
Summer has officially arrived and frozen yogurt is on our minds – pricing of frozen yogurt, that is. We have noticed a flurry of new frozen yogurt store openings recently and thought it would be a timely
In this blog, we focus on the importance of price negotiation. Final pricing is often a result of negotiation that follows the arduous work of developing your pricing strategies to optimize both price structure and price level.
