Understanding effective pricing and the processes that get you there, are critical skills for any organization
To get your organization quickly “up to speed” on pricing, we offer a series of 1- and 2-day workshops. During these workshops we not just “teach” pricing but make it relevant to the issues facing your organization.
We offer two types of workshops: Topic-based workshops and Custom workshops, which are built abound your particular pricing needs.
These cover pricing topics that we have found in our work as being critical to success of any company and will answer the key questions facing management. The workshops include:
Fundamentals of Pricing Strategy Development – Covers all elements you need to develop a successful price strategy (see Our Process). Some of the questions that will be addressed:
Leading-Edge Introductory Pricing – Covers what price structures and levels are appropriate to companies offering a new product/service, or a re-launch of an existing product/service.
The Science of Bundle Pricing– Examines how to develop and price effective bundles. In-depth tutorial of how to apply our proprietary methodology, with real-life examples.
Form Follows Function: Organizational Design of Pricing Processes and Responsibilities – Shows how to define processes and create an effective pricing organization.
International Pricing – Teaches how to develop the right pricing strategy, processes, and tools to succeed in foreign markets. Also shows examples of tools that have been used effectively by global organizations.
We will design custom-tailored workshops to fit the particular needs of your organization.
Central to these workshops is that we work with your team to achieve the following workshop objectives.