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The Team
Bert

Bert Schefers
Managing Partner
As leader of the firm, Bert advises clients in various geographies and industries, including information services, technology, non-profits, consumer products, healthcare, financial services, education and retail. He is also responsible for business development and administration of the firm. Bert is co-author of various articles on strategic pricing and a frequent lecturer at the UConn School of Business MBA program. He is also an instructor at the Professional Pricing Society.
Prior to joining Abbey Road, Bert held leadership positions in global healthcare and consumer marketing at leading corporations. He is the former Chief Marketing Officer for Boots Healthcare USA Inc., and before that, worked at Bayer Healthcare’s Diagnostics division, where he was VP of Global e-Business and VP of Global Marketing for the Diabetes Business Unit. Before Bayer, Bert spent many years at Johnson & Johnson, where he managed the North American oral care business and Johnson’s baby product line, as well as other personal care brands in Europe.
Bert holds a Master of Business Administration degree from the Thunderbird School of Global Management and a Bachelor of Science degree in Business Administration from Regis University.
ChristineDurman

Christine Durman
Partner
Since joining in 2004, Christine has been leading assignments in the information services and technology verticals, with particular focus on customer decision processes and price segmentation, and their impact on price strategy. Many of her recent assignments have dealt with online migration, content packaging and the monetization of online content.
Prior to joining Abbey Road Associates, Christine has held several senior-level positions in publishing and information services. Christine is the former SVP Strategy at Thomson Scientific/Healthcare and Reference, and SVP and General Manager at Lexis-Nexis. Prior to that, she held senior strategy and general management roles in a variety of service-oriented software and data companies.
Christine is a UK-qualified lawyer and has a LLM degree in Law and Economics from the University of Bristol, UK. She also completed Advanced Executive training at the Institute of Directors, Pall Mall, London & Templeton College, Oxford.
Daniel

Daniel E. Aks
Partner
Throughout his career, Dan has worked on over fifty pricing assignments, involving publishers, ISPs, telecommunications, and media, as well as working on pricing-related issues as a senior operating executive in Fortune 500 companies.
Prior to working with Abbey Road, Dan served as Chief of Staff with McGraw Hill Education, as COO of PRIMEDIA Consumer Magazines, and as President of PRIMEDIA Internet. He has held senior management positions with MTV Networks and GMG Publishing. He was also a Partner at Booz, Allen & Hamilton (now Booz & Co), where he worked for over 10 years.
Dan holds a Bachelor of Science degree in Manufacturing/Industrial engineering from Rutgers University School of Engineering and a Bachelor of Arts degree in Business Administration from Rutgers University’s Rutgers College. He was also awarded a Master of Business Administration degree from Harvard Business School. Dan is currently a Trustee with the Direct Marketing Education Foundation.
Michael

Michael Bendit
Partner
Michael has managed over fifty strategy and operations assignments over the course of his fifteen-year career as a consultant. Recent assignments include pricing and bundling strategies for a marketing list provider in the education sector and for a provider of software and content for mobile devices.
Prior to working with Abbey Road, Michael managed a boutique consulting firm that specialized in developing and implementing sales and marketing strategies for high technology companies. He has also held executive strategy and marketing positions at Infocrossing (now a subsidiary of Wipro Inc.) and Lucent Technologies (now part of Alcatel). Michael was a Principal in the Communications Media and Technology practice of Booz, Allen & Hamilton (now Booz & Co), where he worked seven years.
He holds a Bachelor of Science degree in Economics from the Wharton School, a Bachelor of Applied Science degree from the University of Pennsylvania’s Moore School of Engineering, and a Master of Business Administration degree from Columbia Business School.
Jack

Jack Foreman
Associate Partner
Jack has held senior leadership positions at business information and services companies for almost 20 years.
Before joining Abbey Road, Jack was co-founder of Talking Media Group, a research and advisory company that helps media, publishing and entertainment companies monetize digital content. Before Talking Media Group, Jack was SVP Business Development at Warner Music Group, where he established new licensing programs and negotiated digital distribution partnerships in emerging economies. Prior to Warner, Jack was SVP Marketing at Guideline, Inc. (formerly FIND/SVP and now part of Opinion Research Corporation), a market research firm, where he ran marketing and product development. In addition to developing new products and managing the marketing team, he worked with offshore partners to establish new fulfillment strategies. Jack also worked for almost 15 years at Gartner Group, where he held various positions in product development, marketing, and finance. He also worked at Jupiter Communications, a Gartner affiliate, where he launched new products, acquired several companies, and negotiated global channel partnerships.
Jack holds a BS from the Wharton School at the University of Pennsylvania, and an MBA from the University of Michigan.
Dr. Struhl

Dr. Steven Struhl
Consultant, Advanced Analytics
Dr. Struhl has more than 25 years of experience in consulting and research, specializing in mathematical modeling of decision-making and behavior.
Steven’s experience includes 14 years as Senior Vice President, Senior Methodologist at Harris Interactive, where he focused on strategy and analytics for pricing, decision-making, and customer loyalty.He focuses on applying advanced methods to strategic goals and framing results and explanations so that decision makers can use them effectively. He has designed and conducted studies in many areas, including discrete choice modeling and conjoint analysis, price sensitivity and elasticity modeling, market segmentation, Bayesian analytical methods and other machine learning methods, data mining, best-prospect or best-customer identification models, optimizing communications, and graphical display of complex data.
Dr. Struhl is the author of the book Market Segmentation: An Overview and Review published by The American Marketing Association, as well as many articles on multivariate analysis, computer software, and psychology. He is a frequent speaker at conferences and universities.
Dr. Struhl holds a Master of Business Administration from the Booth School at the University of Chicago, a doctorate in psychology from the Chicago School of Professional Psychology, and Master of Arts and Bachelor of Arts degrees from Boston University.
Jenifer

Jennifer Chand
Senior Associate
Jennifer has extensive experience in data analysis, market research, and statistical analysis. Her expertise ranges from small-scale survey research to analysis of large databases and advanced analytics. She has been a key member on projects for clients in a variety of industries, including information services, education, professional services, technology, telecom, and consumer products.
Prior to joining Abbey Road Associates, she worked for some of the world’s leading marketing and market research agencies: AC Nielsen BASES, Y&R, Wunderman, and Millward Brown.
Jennifer holds a Bachelor of Science degree in Mathematical Physics from St. John’s University and a Master of Science degree in Statistics from the University of Connecticut.
Martijn

Martijn Gieskes
Senior Associate
Martijn has led quantitative analysis for numerous clients at Abbey Road. He was a key member on pricing projects for medical, legal, and internet service providers, and has experience working for clients in the U.S., Germany, Belgium, and the U.K. Martijn is experienced in quantitative analysis, statistical analysis, and assembled models of customer profitability under different price structures.
Before Abbey Road, Martijn helped Universal Instruments Corporation’s finance department refine its accounting processes for foreign subsidiaries and maintain customer profiles within SAP business software. Before that, Martijn worked as an assistant in the marketing department of Arthur D. Little’s Boston office.
Martijn holds a Bachelor of Arts degree in Economics, with distinction, from Kenyon College.
He is fluent in Dutch and has a working knowledge of Chinese, French, and German.
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